Abstract Walt Disney enterprises are theorized as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occur. A postmodern analysis of these multiple discourses reveals the marginalized voices and excluded stories of darker side of the Disney legend. Tamara, a play that is also a discursive metaphor, is used to demonstrate a plurivocal multiple story interpretation theory of competing organizational discourses.
However, going into greater detail concerning these issues would be beyond the scope of this paper. However, depending on the depth and range of the extant literature, the initial focus of the case study may be quite focused or broad and open-ended.
Therefore and because the case study strategy is ideally suited to exploration of issues in depth and following leads into new areas of new constructions of theory, the theoretical framework at the beginning may not be the same one that survives to the end HARTLEY,p.
Besides, theory development does not only facilitate the data collection phase of the ensuing case study, the appropriately developed theory also is the level at which the generalization of the case study results will occur.
This role of theory has been characterized by YIN a as "analytic generalization" and has been contrasted with a different way of generalizing results, known as "statistical generalization" pp. The four conditions or tests are cf.
Construct validity; external validity; reliability. However, these issues will be addressed again in Section 4. Indeed, the case study's unique strength is "its ability to deal with a full variety of evidence—documents, artifacts, interviews, and observations" YIN, a, p.
Use of multiple sources of evidence; creation of a case study database; maintaining a chain of evidence. This will help to refine the data collection plans with respect to both the content of the data and the procedures to be followed.
As another fundamental characteristics he puts forth that "you do not start out with a priori theoretical notions" ibid. Besides, a careful description of the data and the development of categories in which to place behaviors or process have proven to be important steps in the process of analyzing the data.
The data may then be organized around certain topics, key themes or central questions, and finally the data need to be examined to see how far they fit or fail to fit the expected categories ibid.
According to YIN a, pp. Relying on theoretical propositions; thinking about rival explanations; developing a case description. Besides, the analyzing of data is enhanced by reference to the existing literature and using this to raise questions about whether the researcher's findings are consistent with or different from extant research ibid.
This step is called reporting, with numerous forms of reports being available, and the typical case study report being a lengthy narrative YIN,p.
Content Analysis This section provides a brief introduction to qualitative content analysis as a text analysis method for qualitative social research. At the end of this section, quality criteria and validation issues relevant for qualitative content analysis will be highlighted see Section 4.
However, there does not seem to exist a homogenous understanding of this method at present, but originally the term "referred only to those methods that concentrate on directly and clearly quantifiable aspects of text content, and as a rule on absolute and relative frequencies of words per text or surface unit" TITSCHER et al.
Later, the concept was extended to include all those procedures which operate with categories, but which seek at least to quantify these categories by means of a frequency survey of classifications ibid.
It is "essentially a coding operation," with coding being "the process of transforming raw data into a standardized form" BABBIE,p. They contend that "coding forces the researcher to make judgments about the meanings of contiguous blocks" and that coding is "the heart and soul" of whole text analysis ibid.
According to them, classical content analysis "comprises techniques for reducing texts to a unit-by-variable matrix and analyzing that matrix quantitatively to test hypotheses" and the researcher can produce a matrix by applying a set of codes to a set of qualitative data e.Read the latest articles of Discourse, Context & Media at pfmlures.com, Elsevier’s leading platform of peer-reviewed scholarly literature.
It is strange to hear people talk about discourse grammar as though it is something altogether removed from discourse analysis based on the misconception that it doesn’t move “above the sentence level.”.
What is discourse? In everyday language, the word discourse usually means conversation or pfmlures.comr, to scholars, discourse is far more than this.
Discourse can encompass all forms of . Abstract: The use of visual research methods has become increasingly widespread throughout the social sciences.
From their origins in disciplines like social anthropology and sociology, visual research methods are now firmly entrenched in major fields of inquiry, including sociology, health and. Discourse Analysis term papers examine how this mothod of thinking stems from the philosophical notion that there is no one single meaning, part of deconstruction, first .
DISCOURSE ANALYSIS OF RESEARCH PAPERS & THE ACCULTURATION EXPERIENCES OF NOVICE WRITERS IN A UNIVERSITY FOUNDATION PROGRAM ANITHA DEVI PILLAI A thesis submitted to the National Institute of Education, Nanyang Technological University (Singapore) in fulfilment of the requirement for the degree of Doctor of Philosophy ACKNOWLEDGEMENTS .